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- Enhancing your brand : Incorporate personalized materials to make a lasting impression.
- Improving the customer experience Surprise your customers with original gifts.
- Integration flexibility Three methods to adapt the addition of supports to your way of working.
2. Prerequisites ✔️:
- This feature is available to users starting with the package Pro +.
- For users wishing to use tag mapping, this feature is available from the package Premium +.
3. How do I add promotional materials?
💠Noticed :
There is no prescribed method in Shippingbo for adding promotional materials.
We offer four approaches adapted to different levels of control and automation.
3.1 Via your sales channel (recommended method) :
Create your promotional materials such as physical products (for example, a "-20% flyer") in your sales channel catalog as well as your Shippingbo catalog.
Thus, the stand is automatically included in the order like any other item.
To add a new product to your Shippingbo catalog, see our tutorial here.
✅ Benefits :
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Simple integration
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Automated inventory management
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No specific settings in Shippingbo
Example :
A flyer is added to the customer's cart on Shopify. It automatically appears in Shippingbo as a product line.
3.2 Using tags and tag mapping in Shippingbo :
Add some custom tags (e.g.: "panda goodie", "summer promo flyer") to your commands and configure a tag mapping in Shippingbo so that promotional material is automatically added to the order at the time of preparation.
To learn how to configure tag mapping, go to here.
📢Attention :
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The tag is displayed uniquely on the Shippingbo desktop interface.
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None Automatic stock management.
Example:
In Shippingbo, you define a mapping rule such as:
If an order contains the tag "summer flyer"then add 1 summer flyer at the time of order preparation.
3.3 Via the preparation slip :
Instruct your packers to add the necessary supports directly to the package by including a specific instruction on the packing slip. To learn how to add packing instructions, see our tutorial. here.
📢Attention :
- This method does not allow for inventory management for promotional materials.
- It relies on the manual execution of the instruction by the operator.
💠 Trick :
For better traceability, remember to physically identify promotional materials with an internal code or a unique SKU.
Example :
Add an instruction "Add 1 Summer Vibes sticker" to the preparation slip.
3.4 Via an API connection
If your sales channel doesn't allow adding a promotional product or tag, you can use a Third-party API (e.g., ERP or CRM tool) to send the information to Shippingbo.
The API can then:
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Add one promotional product to an order
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Add one tag triggering a mapping in Shippingbo
✅ Benefits :
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Very flexible
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Suitable for complex systems (ERP, PIM, personalized campaigns)
Example :
Your ERP detects an order eligible for a Black Friday goodie and sends a "goodie-bf" tag to Shippingbo via API.
4. Example of practical application
You are an e-commerce merchant in the lifestyle world, and you want to slip a goodie (sticker, badge) into all orders placed during an event (ex: Black Friday).
Several methods are possible for this:
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Physical product in the sales channel:
Create a "Black Friday Goodie" product, integrated into orders through your campaign. (method recommended) -
Tag and tag mapping in Shippingbo:
Set up a rule in Shippingbo: If the order comes from the order source X, then add the tag "goodie-bf". -
Instructions in the preparation slip:
Add the instruction "Add a Black Friday goodie". -
Connected third-party API:
A CRM or ERP tool dynamically adds the "goodie-bf" tag to certain orders via API.
Result :
Your customers receive an unexpected bonus that adds value to their order. You maximize the impact of your marketing campaigns without impacting logistics.
💠 Noticed :
Combining several methods allows the materials to be adapted to different cases (e.g., one-off goodies in method 3, permanent ones in method 1).
📢 Attention :
Only the Method 1 allows for stock tracking in Shippingbo. For others, you will need to manually track available quantities.
⚒️ Recommendation:
Before fully using the functionality described in this tutorial, it is strongly recommended to performa testing phasefollowing your own parameters to verify that the result meets your expectations. The remaining customerfully responsibleThese tests, based on actions performed on the Shippingbo account, are essential to ensure the tool can be used with complete peace of mind.
To go further 🛫:
- Create or delete products in Shippingbo
- Import preparation information into Shippingbo